Israeli scientists generate electricity from road traffic

Here's yet another amazing technological innovation from Israel that holds much promise:

Israeli scientists have achieved a breakthrough in alternative energy, by generating electricity from road traffic. The technology was developed by Ra'anana-based start up Innowwattech Ltd., and Israel National Roads Company Ltd. and the Technion Israel Institute of Technology participated in the trial.
Innowwattech says that presents a pioneering invention for "Parasitic Energy harvesting". The trial proved, for the first time in the world, how Israeli technology can generate electricity from generators installed beneath a road's asphalt layer.

(Hat tip: Israel Matzav)